Or Else! (A re-print of Vol. V, Art. 18)
1. If you were asked to pay for the construction of a store in your neighborhood, you’d fully expect to be a shareholder in that facility. Wouldn’t you?
2. And as a shareholder you would fully expect the Board of Directors to select a management team that would be competent, efficient, knowledgeable, productive and accountable. Wouldn’t you?
3. And when suppliers sought to provide wares for the store, you would expect reasonable prices from them as well as conscientious servicing arrangements. Wouldn’t you?
4. And if these providers insisted that you purchase the adjacent lots and spend money to expand your warehousing facilities and loading docks so that their large trailer trucks can be accommodated, thereby enabling those providers to realize larger “economies-of-scale-type” profits, you’d tell those providers to take a hike. Wouldn’t you?
5. You certainly wouldn’t permit your management team to gauge your steady customers by adding surcharges and fees to all your prices so that the add-on costs could be passed back to those providers hoping to realize “economies-of-scale-type” profits. Would you?
6. Knowing full well that the “customer is always right”, and that the customer would surely shift his allegiance and his purchasing power to a competing merchant, you would dismiss those arrogant providers and seek other sources of supplies. Wouldn’t you?
There’s nothing unusual about this imagined scenario. It’s the way business has been conducted in every society from time immemorial. Well, not quite. Take a good look at what’s happening in U.S. container ports.
1. U.S. taxpayers have contributed enormous sums for the construction of our container ports, but they’ve been awarded no stock ownership.
2. Management teams can hardly be described as competent, efficient, knowledgeable, or productive. They don’t have to be because they are accountable to no one.
3. Terminals and end users, of course, have no say regarding pricing and servicing.
4. Carriers have designed and built dozens of mega-ships and have given an ultimatum to U.S. taxpayer/end users. “Accommodate us or we’ll take our goods elsewhere. Expand. Dredge. Tear down and rebuild your bridges and highways. Bear the entire financial burden yourselves so that we can realize our “economies-of-scale-type” profits … or else.”
5. Arbitrary surcharges and fees are imposed and passed through to submissive end users.
6. Up to this point, the submissive end user, the uninformed customer, the customer who “is always right”, has not reacted. The “tipping point” has yet to be reached.
When the sleeping giant awakens, however, repercussions will be felt far and wide. The sleeping giant, the U.S. consumer, will bring all trading to a screeching halt when it rises up and says “Thanks, but no thanks. Send your behemoths elsewhere. Sell your wares to another country. Find 250 million steady customers in another part of the globe, if you can. Either you service us with vessels our existing terminals and infrastructure are set up to accommodate … or else.